With the occasion of the International Tourism Fair 2019, we conceived and produced, for our client AICS (in cooperation with the Ministry of Tourism and Environment, NATURA 2000 and the National Agency of Protected Areas), this installation.

Monolith II. Built with more than 20 aromatic herbs collected in Albanian soil, this monolith spread the aroma throughout the fair.
The name Monolith II as well as the shape of this installation, tributes the element/monolith used in A Space Odyssey 2001, the force of creator/the force of nature.

The force of Nature

MONOLITH II
Nature is an astonishing monolith for humanity. It continuously raises questions about the meaning of life and the survival of the Earth. We can’t stand silently watching anymore. If we don't want 2100 to be a journey into the unknown, we must react. The development of our lives, our happiness and our wealth depends on how we will be able to answer the increasingly clear and pressing questions that the Environment poses to us and from which we cannot escape.

Concept & Art Direction Erfort Kuke | Production & Execution, Martin Bejleri, Ina Lisi I Communication Management for AICS & Copywriting Ernesto Spineli