In 2023, the Albanian National Folk Festival was organized after eight years of absence. For this long-awaited event, Kube Studios was trusted to curate every visual aspect of the festival, starting with the concept and production of the scenography, the visual identity, and every promotional material.
The result was not less but extraordinary. A visual concept and strategy that navigates different languages and mediums from tangible materials to abstract visualizations, the patterns of the ethnography meet and dance to the sounds that echo in the castle.

Here, you can see the main promotional video for the festival, which takes shape by merging two concepts of the whole visual concept: the threads that constitute the scenography of this edition- an ode to the craft and our connection to the roots of our identity and the characters that come to life from the visual identity of the festival.

In the soundtrack, we put together melodies from various regions of Albania to showcase the richness of the folklore.